The new pricing structure means customers will essentially be paying the cost of an extra serving for shipping.īlue Apron defends the change by noting it has been actively increasing its recipe selection and investing in fulfillment equipment and food safety measures at its distribution centers. For smaller orders, a $7.99 fee applied.īlue Apron says it’s not changing the per meal serving cost, which starts at $9.99, but is instead using the new shipping fee to offset increased food costs. Previously, Blue Apron offered free shipping as long as customers ordered three meals. The shipping charge will not increase if customers order more meals or the additional “add ons.” This includes meal kits and wine club deliveries, the company says. Starting at the end of August, the company says all of its shipments will be subject to a flat $9.99 shipping fee. The email used the rather timid subject line “We have pricing updates to share with you.” In an email to customers, the company notes: “This past year, we’ve seen costs steadily increase across food, operations, and shipping and delivery” as a key reason behind the move. Meal kit service Blue Apron has announced it’s adding a flat shipping rate to all of its orders starting Aug.
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Blue Apron adding shipping fees to orders starting Aug.
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